RELEASE
PERIOD : MARCH 2004
PRODUCT NUMBERS : 757-2, 758-2 + 758-2E

The All-New Series 2 Garbage Pail Kids, aka ANS2 GPK for short, were
released in the late winter of 2004 by the Topps Company, Inc. with the packaging
developed in late 2003. The new GPK series is comprised of all new artwork by
veteran artists John Pound, Tom Bunk, James Warhola, Frank Santopadre and concept
art by Jay Lynch. The release also introduces several artists tested on on GPK
including Strephon Taylor, Chris Hebel, John Czop and in-house concept artist
and art director Jeff Zapata whom snuck a piece in. The set was art directed by
brand manager John Williams and brings back artists Pat Glover and Sean Glover
for the foil cards.

ARTISTS : JOHN POUND, TOM BUNK,
JAMES WARHOLA, JAY LYNCH, FRANK SANTOPADRE, STREPHON TAYLOR, JOHN CZOP, CHRIS
HEBEL, JEFF ZAPATA, PAT GLOVER +
SEAN GLOVER

WRITERS : JOHN WILLIAMS, JEFF ZAPATA + ETCETERA

80
CARD SET : 80 BASE CARDS
CHASE CARDS : 50 FOIL CARDS + 12 SCRATCH ‘N’ STINK
CARDS+ 2 BONUS CARDS
144 TOTAL CARD SET : 80 BASE CARDS + 64 CHASE CARDS

A total of two main production runs were released during a continued interest
of old 80’s nostalgic toys and hobbies during this period which included product
for both hobby and retail stores. For the first and second production run each
foil pack, with a suggested retail price of $.99, contained five sticker cards
with a great glossy finish, 1 Gold Foil card sticker and a Scratch ‘n’ Stink sticker
inserted one in every six packs; the first chase cards found in a U.S. GPK series
set. The set also introduces special bonus boxes containing a different bonus
card each; a first for any GPK release. The foil stickers are rendered artwork
of characters from the original releases by artists Pat and Sean Glover. The series
surprisingly starts back at number one.

Carboard
Display Box

BOX
CODE : 1-757-30-03-3 — UPC CODE : 0-41116-14757-9
NOTE: BOX W/ DAYGLO
BANNER — 36/6 CT. + FOIL — PRODUCT #757-2
WRAPPER CODE : 0-757-89-03-3
— UPC : 41116-04757
WRAPPER W/ NO PRICE — 6 STICKERS + FOIL

BOX
CODE 1-757-30-04-3 — UPC CODE : 41116-24757
NOTE: BOX W/ DAYGLO BANNER
— 36/6 CT. + FOIL — PRODUCT #757-2
WRAPPER CODE : 0-757-89-03-3
— UPC : 41116-04757
WRAPPER W/ NO
PRICE — 6 STICKERS + FOIL

*

ADVERTISEMENT
POSTER — 10.5″ x 17″ SIZE
POSTER CODE : 4-757-08-03-3
ARTWORK
: JAMES WARHOLA

*

CASE
CODE : 2-757-40-02-3 — CASE W/ 16/36 CT.
HOBBY PRODUCT #757-2 — UPC
CODE : 0-41116-34757-3
RETAIL PRODUCT #758-2 + #758-2E — UPC CODE : 0-41116-24758-3

*

BOX
CODE : 1-758-30-06-3 — UPC CODE : 41116-14758
NOTE: BOX W/ DAYGLO BANNER
— 36/6 CT. — WAL*MART, ETC. — PRODUCT #758-2
WRAPPER CODE :
0-758-89-06-3 — UPC : 41116-04758
WRAPPER W/ $.99 PRICE — 6 STICKERS
+ FOIL

BOX
CODE : 1-758-30-07-3 — UPC CODE : 41116-44758
NOTE: BOX W/ DAYGLO BANNER
— 36/6 CT. — TARGET, ETC. — PRODUCT #758-2E
WRAPPER CODE :
0-758-89-07-3 — UPC : 41116-34758
WRAPPER W/ NO PRICE — 6 STICKERS
+ FOIL

BOX
CODE 1-758-30-08-3 — UPC CODE : 0-41116-54758-6

NOTE: BOX W/O DAYGLO BANNER — 36/6 CT.
+ FOIL — WAL*MART, ETC. — PRODUCT #758-2
WRAPPER CODE 0-758-89-06-3
— UPC : 41116-04758
WRAPPER W/ $.99 PRICE — 6 STICKERS + FOIL

BOX
CODE 1-758-30-09-3 — UPC CODE : 41116-64758
NOTE: BOX W/O
DAYGLO BANNER — 36/6 CT. + FOIL — TARGET, ETC. — PRODUCT #758-2E

WRAPPER CODE 0-758-89-07-3 — UPC : 41116-34758
WRAPPER W/ NO PRICE —
6 STICKERS + FOIL

*

POWER
WING DISPLAY BOX CODE : 2-737-83-01-3
PACKS W/ NO PRICE — 144 CT.; WAL*MART

RETAIL WRAPPER : CODE 0-758-89-07-3
POWER WING CASE : CODE 2-737-40-01-03

BOX SHELVING CODE : 2-737-84-02-03
BACKSIDE INSTALLATION INSTRUCTIONS STICKER
: CODE 5-737-60-01-03

*

BONUS
PRODUCT PACKAGING

BONUS BOX CODE : 1-939-30-01-3 — UPC
CODE : 41116-14939
BOX W/ B2 BONUS CARD + $9.99 BLUE SQUARE; WAL*MART —
PRODUCT #758-2
BONUS BOX CASE CODE : 2-939-40-0?-3
BONUS WRAPPER : CODE
0-939-89-01-3 — UPC : 41116-04939
WRAPPER W/ $.99 PRICE — 6 STICKERS
+ FOIL

BONUS
BOX CODE : 1-939-30-02-3 — UPC CODE : 41116-24939
BOX W/ B1 BONUS CARD
+ $9.99 YELLOW OVAL; TARGET — PRODUCT #758-2E
BONUS BOX CASE CODE : 2-939-40-0?-3

BONUS WRAPPER : CODE 0-939-89-01-3 — UPC
: 41116-04939
WRAPPER W/ $.99 Price — 6 STICKERS + FOIL

*

OVERSTOCK
RACK PACKS
NOTE: OTHER TYPES MAY EXIST

RACK
PACK UPC : 97712-50552 — 4 PACK— $4.99 PRICE
EXCELL MARKETING, L.C.
— GARBAGE PAIL 4-PACK— TARGET
WRAPPER CODE : 0-758-89-07-3 —
WRAPPER W/ NO PRICE

RACK
PACK UPC : 09532-00502 — 3 PACK OR 4 PACK; $3.99 PRICE
LEGENDS LP —
GARBAGE PAIL KIDS — WAL*MART
WRAPPER CODE : 0-758-89-07-3 — WRAPPER
W/ NO PRICE

RACK PACK UPC : 09532-01501 — 2 PACK—
$3.99 PRICE
LEGENDS LP — GARBAGE PAIL KIDS — KB TOYS
WRAPPER
CODE : 0-758-89-07-3 — WRAPPER W/ NO PRICE

RACK
PACK UPC : 09532-01501 — 3 PACK— $3.99 PRICE
LEGENDS LP — GARBAGE
PAIL KIDS — KB TOYS
WRAPPER CODE : 0-758-89-07-3 — WRAPPER W/ NO
PRICE

RACK
PACK UPC : 7-30828-70285-4 — 2 PACK— $1.59 PRICE
VINTAGE SPORTS
CARDS — SEARS + K-MART — 2007
WRAPPER CODE : 0-758-89-07-3 (ANS2)
+ 0-758-89-02-04 (ANS3)

RACK
PACK UPC : 7-30828-70227-4 — 4 PACK — $2.99 PRICE
VINTAGE SPORTS
CARDS — 2007
WRAPPER CODE : 0-758-89-07-3 (ANS2) + 0-758-89-02-04 (ANS3)

*

PROMOTIONAL
MATERIAL

DEALER
SELL SHEET — 8.5″ x 11″ SIZE
SHEET
ARTWORK : JAMES WARHOLA
CARD ARTWORK : JOHN POUND
NOTE:
THE ONLY ADVERTISING WITH A BLUE GPK LOGO

FOLD-OUT
PROMO FLYER — 8.5″ x 11″ SIZE
NOTE: FLYER FRONT
& BACK COVERS; MIDDLE SECTION NOT SHOWN
SHEET ARTWORK : JAMES WARHOLA

TARGET
DISPLAY SHEET — Excell Marketing
Excell Marketing, L.C. is recognized
as the leading Category Manager for Trading Cards and Impulse Trend Collectibles
in North America and provide comprehensive Category Management for thousands of
companies. The U.S. Headquarters is centrally located in Des Moines, Iowa.

“Excell’s Category Management maximizes sales for its Retail Partners.
This goal is accomplished by providing comprehensive Category Management Services,
providing the best productivity in store merchandising services, optimized placement
on the shelf, Distribution and Forecasting Programs that ensure on time delivery
of new items and replenishment orders and creation of promotional opportunities
relevant to individual retail locations.”

*

PRINT
& ADVERTISING

STORE
WINDOW CLING — 7.5″ x 7.5″ SIZE

NON-SPORT
UPDATE MAGAZINE — GPK AD + ARTICLE
APRIL/MAY 2004 VOL 15; NO. 2

—
An ADAM Bomb headshot,
of the forever infamous GPK character for OS1 cards 8a ADAM Bomb & 8b Blasted
BILLY, makes an appearance in the ANS2 set on the t-shirt of character 23a Downloadin’
LOGAN & 23b Digital DEVIN, painted by artist John Pound.

—
The second U.S. GPK set to include Chase
Cards; a special premium-type card with a harder-to-collect ratio. The
twelve Scratch ‘n’ Stink stickers were inserted randomly, found one in every six
packs (1:6) and number S1a through S6b. NOTE: card mock-up
image.

—
The ANS2 Foil Cards
have Garbage Pail Kids banners and nameplates with different colors; however,
the ANS1 set contained foil cards with only red GPK banners and nameplates.

—
Artist Tom Bunk’s last name, BUNK,
can be seen on the tombstone in the background of cards 13a Scuzzy OZZY &
13b Rockin’ RICK.

—
The first set to contain Bonus
Cards located in special bonus pack boxes located at large retail chains.
ANS1 had a bonus card sheet that contained three images from the base set. ANS2
bonus cards B1 On Camera CAMERON & B2 Paintball PAUL. The first U.S. Garbage
Pail Kids character cards to NOT to have a twin A-name and B-name.

—
The second
GPK series to have only Puzzle Backs; the set contains
no comic or humor backs. This was due to limiting costs on the returning franchise;
no expensenes for comic writing and additional artwork. Much like the ANS1 release,
the second set to contain six, 9-card puzzles. Another first, the completed puzzles
contain no nameplate like the ANS1 set, but unlike any series before have
no GPK banners. The set also contains two rare sideways/horizontal puzzles and
one puzzle image is from insert artwork for chase cards S1a Stony TONY & S1b
Ol’ Faith PHIL which may have been swapped out of the base set at some point during
production.

—
One concept from the ANS2 set resemebles a character
from the 1992 Trash Can Trolls (TCT) parody set.
Both concept pieces were created and drawn by different artists. TCT cards
6a ANNE Tenna & 6b T.V. GUY by Tom Bunk and GPK cards 17a Dish GRACE &
17b Amped AMANDA by brother Pat & Sean Glover.

—
The Letter ‘G’, short
for GPK, can be found on two cards within the ANS2 set: within the card images
of 18a TAYLOR Tubby & 18b MORGAN Organ—on top of the characters head,
which could be a subtle gag on the speculated ‘happy’ Teletubby, and also on cards
37a Rest Stop RUSS & 37b Wet BRETT—on the front grill of the car.

—
The ANS2 ‘Garbage
Pail Kids : Gross Stickers STINK!’ Ad Campaign centered
around the new Scratch ‘n Stink subset cards. The backside of the ANS1 character
33a Phat PHIL & 33b Ill WILL, by artist Tom Bunk, can
be located in the bottom right hand corner of the ad holding a spray can and tagging
the word ‘STINK!’, in a very OS1 character 30a New Wave DAVE & 30b Grafitti
PETEY-type pose known for his free-style ‘SMUT’ tag.

—
Foil card number
‘F16’ can be found with two Different Colors; F16a
Handy RANDY has a black number while F16b JORDAN Nuts has a ‘white’ number.

—
Two Images
from the 1996 Bathroom Buddies (BB) humor sets has
been used or reworked for the ANS2 set. The then unpublished ‘pee in snow’ 2nd
Series piece, by artist Tom Bunk, for cards 20a Number JUAN & 20b Tinklin’
Tyler and BB 1st Series 20a LARRY Laptop & 20b Internet BRET for cards 23a
Downloadin’ LOGAN & 23b Digital DEVIN.

—
The third set
to have a card with the GPK Logo found within the
artwork itself and not just on the header. The Garbage Pail Kid logo found on
the bottom of the bobble-head for cards 11a Bobble BOB & 11b WILL Wobble.

—

The thirteenth series to contain cards with the GPK Acronym
found within the artwork. The GPK acronym found
on the life preserver of cards 3a Eaten ETHAN & 3b JOSÉ Soufflé;
on the bottom of the skateboard of cards 8a SK8 NATE & 8b Flyin’ RYAN; on
the surfboard of cards 9a Waxed ZACK & 9b MAX Wax; on the baseball cap of
cards 11a Bobble BOB & 11b WILL Wobble; on the knuckles of cards 13a Scuzzy
OZZY & 13b Rockin’ RICK; on the snowboard of cards 16a Dandruff DAN &
16b JAKE Flake; on the TV screen of cards 32a Hecklin’ HECTOR & 32b Newsworthy
NICK and on the TV of bonus card B1 On Camera CAMERON.

—
The
GPK character Wacky JACKIE, from the 1985 OS1 set,
has a misspelled or updated name for the new release; foil card F2a
Wacky JACKY. NOTE: Topps mock-up card image.

—
The
only Error Cards (not considered a variation) located
within the release are particular blue and purple background cards which can be
found with different shades of blue that look purple, or purple shades that look
blue, depending on the amount of ink used during pressing. Certain cards from
the older 80’s sets can be found like this as well.

—

In January of 2004, issue #437 of MAD magazine contained
the ‘MAD 20 Dumbest People, Events, and Things of 2003′ which included a GPK parody
painted by artist Tom Bunk poking fun at Madonna and Britney Spears’ MTV Music
Awards kiss; MAD titled it Garbage Pail Kiss. ‘Kids’ changed to ‘Kiss’, earing
changed to an eyeball-earing, card number changed from 17b to 42a… had this
been OS1, this would’ve been the next card in the set.

—

The ANS2 release has the most interesting
GPK Layout of any set, thus far; all of the horizontal
card images are placed at the end of the set numbering 33a/b through 40a/b. It
is also the only All-New Series wrapper with a $.99 price logo rather than the
99¢ price logo, up to this point.

—

The series surprisingly starts back at Number
1; as does the foil card subset; but an ‘F’ has been introduced to the
numbering for this subset.

—
In 2003, editer and artist, Jeff
Zapata, of the Topps Entertainment Department, was approached to work on
most of the concept sketches for the new GPK series due to the fact that Jay Lynch
had a scheduling conflict while working on a new upcoming Wacky Packages set.
You can find the list of concept art completed by Jeff Zapata below in the Comprehensive
Checklist. Pictured below are several concepts by Zapata that were executed by
veteran GPK artist John Pound for the release.

Cards
2a AERIAL ARIEL & 2b Bubbly BRIANNA; NOTE: original
concept a boy instead of a girl.

Cards 4a Umbilical COREY & 4b Unraveled RAFAEL;
NOTE: hands moved to the head and
food added to the end of the umbilical cord.

Cards 19a Spider MANNY & 19b
Webby WESLEY; NOTE: Higher kick and background playground
equipment added; 2nd swing removed.

*

—
GPK concept
card back artist and writer Jay Lynch was only able
to create less than ten gag ideas for the ANS2 set due to a scheduling conflict
with any upcoming Wacky Packages release; the other popular parody franchise of
Topps. Cards 34a Toe Jam SAM and 34b Jammin’ AMBER; Note: ‘Toe-Jam JAN’ nomenclature
not used; artwork became horizontal.

*

—
The GPK Pulled
Artwork for cards 32a On Camera CAMERON & 32b RACHEL Retch from the
base set and replaced by character 32a Hecklin’ HECTOR & 32b Newsworthy NICK;
the artwork for B1 On Camera CAMERON became a bonus card instead. The unreleased
twin name #37 RACHEL Retch turned up later in the U.K. GPK album sticker set.

*

—
Two characters
paintings by Tom Bunk were requested by Topps to
be updated before printing. The card image for character 29a Gassy GARRET &
29b Fizzy FRANCISCO had the plane crashing into the ocean background removed and
replaced with seagulls flying around—most likely due to 9-11 sensitivity—and
the card image for B1 On Camera CAMERON was widened in order to fit the
card where the peron’s leg has been extended and more vomit added; the baseboard
also appears updated in the background; however, the extra artwork is still chopped
off by the card border. Both pieces were most likely sent back to Bunk by Topps
for updated touch-ups.

*

—
The original artwork artwork for cards 17a
Dish GRACE & 17b Amped AMANDA, painted by the Glover
Brothers, Pat and Sean, is pictured below. This alternate version had a
far less color palette; Topps had the artwork updated with more color and the
attic wall/ ceiling-like line removed from the bedroom. The only color that stayed
the same were the eletrical wavelengths. Like many new entries into ANS2, this
ultimately feels like a test run piece thrown into the set; overall, the release
was severely weakened this way by the art director.

*

—
Veteran
Garbage Pail Kids artist, Tom Bunk, completed sixteen images for the ANS2 set.
Pictured below are several Color Rough characters
of Bunk’s created after the conceptual artwork was approved. These color roughs
by Bunk, who often creates multiple versions, had the most changes from the concept
stage to the final artwork found on printed card.



Cards
7a Game Over GARY & 7b Germy JEREMY; NOTE:
face replaced with a second hand.
Cards
11a Bobble BOB & 11b WILL Wobble; NOTE:
other bobbles and removed for the final artwork.

Cards
25a Cookie-Tosser TESSA & 25b Krummy KIM; NOTE: the
original green puke was ‘mint’ colored; the bird on the window sill was switched
to a squirrel.

*

—
Garbage Pail Kids artist, James
Warhola, completed four paintings for the ANS2 set, least amount from the
returning veteran artists, but somehow not only did one of his characters become
a puzzle, but his artwork also found its way as the main mascot for the release,
found on the wrapper and box packaging.

*

—
GPK
Veteran Artist John Pound completed fifteen paintings
for the ANS2 set. Pictured below is a Pound color rough and tight pencil example.
John’s preliminary artwork tends to always look like the final artwork with little
revisions since initial thumbnail drawings are not usually available.

Cards
34a Toe Jam SAM and 34b Jammin’ AMBER
NOTE: much more
forced perspective compared to the concept by Jay Lynch.

39a
Deflated DAVID and 39b Squirtin’ STEPHEN
NOTE: concept
by Frank Santopadre; original concept a female; hair pigtails removed.

*

—
The
GPK Next-Gen Artists who were tested out and contributed
to the new set were Strephen Taylor with four pieces, John Czop with one piece,
Chris Hebel with one piece and Pat Glover & Sean Glover with six pieces; The
Glover brothers worked on the rendered artwork of the Foil cards for the ANS1
through ANS3 sets.

*

—
The
image for cards 28a Armed ARNIE & 28b OSCAR La Vista was drawn and
painted by Jeff Zapata, but was never intended for
the new release until an individual at Topps saw the painting and apparently liked
it. It was allegedley an internal test to see what type of artwork Topps would
accept for their sets. The original piece had machine guns which were painted
over with water guns instead. In theory, no Topps employee is supposed to have
published artwork in the Garbage Pail Kids sets.